If you’ve been involved in a PIM initiative, there’s a pattern that tends to repeat itself.
The business recognizes that product data is holding things back. It’s inconsistent, scattered, and difficult to use across digital channels. A PIM platform is introduced as the solution that will bring everything together.
The project starts strong. Then friction shows up. Data doesn’t align. Teams interpret things differently. Ownership is unclear. The system goes live, but the customer experience doesn’t really improve.
That pattern is more common than most teams expect. And it points to something important.
The challenge with PIM is rarely the platform itself. It’s how the business approaches it.